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• Lead Generation • Traffic Generation
• Influencer Marketing • Hashtag Strategy
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The Challenge

Drive traffic & attention to Dormify's e-commerce site

Dormify partnered with GroceMedia to extend their audience to the upcoming class of 2022 as well as increase their audience and engagement on Instagram. This is an on going project.


During the first 30 days, it was imperative to find as many influencers, lifestyle brands and Instagram pages in which Dormify's niche audience was engaged in. Once we pin pointed the targets, we were able to use our Audience Building Software to scrape the audiences of these brands, engage with each individual in order to gain their attention, provide value via Dormify's content and increase engagement and the click through rate on Dormify's IG.

Our Solution

To help Dormify connect with their target audience, the freshman class of 2022 and College girls within NYC & Washington DC, GroceMedia profiled the perfect Influencers Dormify should partner with to reach their intended audiences. GroceMedia also used their Audience Building Software to find and target similar audiences in order to engage with them and introduce them to the Dormify Brand. This helped identify where else Dormify's audience lives on Instagram in addition to helping their engagement and audience grow tremendously.

New Leads
Per Week
Increase in
Increase to
Per Week

The result

Attention Leads To More
Traffic + Engagement

The result of this isn’t “more followers”. The result is LEADS & TRAFFIC of those who TRUST you and your brand. This leads to MASSIVE sales for your company.

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